Forbes: 10 misleading drug ads

When drug maker Allergan came out with the new eyelash thickening drug Latisse last year, it put on a marketing blitz featuring actress Brooke Shields. The Latisse Web site showed her longer, thicker lashes from the drug.
But the site barely mentioned Latisse's nasty side effects, which can include hair growth outside of the treatment area, a permanent darkening of eye color and bacterial infections that can lead to blindness.
The Food and Drug Administration lashed out in September 2009. In an official warning letter the FDA scolded Allergan ( AGN - news -people ) for its "misleading" claims about Latisse, which it said "omit and minimize" the drug's side effects. It demanded the company fix the Web site immediately. (Más...)

http://www.forbes.com/2010/02/02/drug-advertising-lipitor-lifestyle-health-pharmace
http://pharmacoserias.blogspot.com/2007/02/fda-ten-misleading-drug-ads.html

Janssen Cilag's Tylenol

Copywriting:

Un soulegement des douleurs orthritiques qui n'exige pas un estomac de fer

google translation:

"When arthritic pain that does not require iron stomach"

Artwork & Concept:
It is very creative and unique artwork, it shows that Tylenol (paracetamol, same like Panadol) is friendly on the stomach, even in cases of arthritic pain.

pfizer's Lyrica

Sanofi-Aventis.TV

The Sanofi-Aventis video news website.
It has been launched in May 2009.
It interacts with medical professions, employees, patients and guests!
The site contains 6 channels of videos, each includes varieties of topics.
It covers even the financial issues of the company.
www.sanofi-aventis.tv

Novartis Consumer Health' Savlon Healing Gel

Copy text:
New Savlon advanced healing gel creates the optimumal conditions to speed up healing of cuts and grazes the moment it touches the skin.
It reduces the touch of scarring, which could be a problem
if your child has scar, can tell good stories
A new way to heal cuts and grazes
A touch of Savlon Magic

Art, Design & Concept:
The child model is not so ideal, the narration voice is nice, the idea is nice generally.

Ref.:
http://www.savlon.co.uk/products/healing_gel.html

Organon 's Andriol

Copy Text:
What may be LOST ...
Testosterone Can also be FOUND
Introducing New Formulation ANDRIOL
The only oral TRT
Proven effective therapy for hypogonadal patients
Now...
- extended stability
- individual blister-wrapped 40 mg capsules
Men's health matters | options for aging

Artwork & Concept:
The large font of LOST & FOUND is well-done.
The idea of 2 "balls", may be funky! haha
The color of orange-yellow may be boring?!

References:
www.andriol.ca
www.organon.com

GSK 's Solpadeine

Back Pain Adv. Copy Text:
Is low back pain holding holding your patients back?
When your back pain strikes, rely on Solpadine

Tooth ache Adv. Copy Text:
When dental strikes, rely on Solpadeine.
Solpadeine combines 3 effective medicines in one pack to give your patients fast relief from dental pain.

Artwork, Design & concept:
Conventional patient profile.

Ref.: solpadeine GSK

Peirre Fabre 's Cyclo3Fort

Copy Text:
Quality of life is an essential assessment criteria
Recommended by social security
The obvious veinotonic solution
Chronic venous insufficiency
Hemorrhoidal attacks
Gynecological disorders

Concept, Design & Artwork:
Very conventional adv.
It would be better to use bloody red color instead of orange.
It reminds you with 70th decades style of adv.

References:
http://www.pierre-fabre.com/

Bayer's Supradyn

Copy Text:
Basketblowling (Basket bowling)
12 vitamins, 8 minerals
Supradyn
To increase the energy

Artwork, Design & Concept:
Very new and creative idea, supradyn= super-dynamic power

References:
www.supradyn.com

GILEAD'S VIREAD

Copy Text:
NOW INDICATED FOR TREATMENT-NAIVE PATIENTS
"self-portrait"
Morgan MacConnell
Vancouver Digital Artist
HIV positive since 2002
Treatment naive
VIREAD WAS DEVELOPED FOR PEOPLE WHO LIVE WITH HIV. PEOPLE LIKE MORGAN.
GILEAD

Artwork, Design & Concept:
Conventional !

Reference:
http://www.viread.com/

Wyeth' Centrum

Copy Text:
Centrum
World's No. 1 Multivitamin,
Multimineral Formula
One tablet every day
LET THEM KNOW WHAT THEY'RE MISSING
Artwork, Design & Concept:
The adv. is not new, but still being used till date. The color spectrum is a symbol that Centrum contains "multi-colors" of vitamins and minerals.

References: www.centrum.com

GSK's Avandamet

Copy Text:
Avandamet
Rosiglitasone maleate/metformin HCl
When diabetic patients on monotherapy fail to hit objective...
JOIN FORCES WITH NEW HOPE

Artwork, Design & Concept:
The concept is creative, but there is a feeling some sort of "family business", it is just a feeling. May be the product manager and his nice kid.
The idea that with Avandamet you will reach your objectives, the kid is a symbol of the medicine, simple and tolerable.

Scientific & Ref.:
http://www.avandia.com/avandamet/about-avandamet.html
compare with the original form i.e. Avandia
http://www.avandia.com/
also compare with Avandaryl
https://www.avandia.com/optin/avandia-discount-registration.jsp
Notice here that there is a promo on repeated prescription on Avandia!

Sanofi-Aventis' Amaryl

Copy Text:
ONCE-A-DAY
Amaryl
The Smart Choice
The smart choice for type 2 diabetic patients
Strong, Smart, Safer

Artwork & Concept:
It is a very nice idea to resemble DM (Diabetes Mellitus) as horse, which is well-trained to be strong, smart and safer.
But, it would be better to find photos with the same horse and the same knight.

Scientific & Ref.:
http://en.sanofi-aventis.com/

Bepanthol cream

Copy Text:
Bepanthol cream
Slogan: "bring your tatoos to life!" (in a comic font)

Artwork, Design & Concept:
It is a new and strange indication!
The artwork is normal.
It is a non-conventional shot of an empty tube of Bapanthol cream.

pfizer's Zoldex

Copy Text:
LEO TOLSTOY
PEACE

For Bipolar disorders
pfizer

Artwork & Concept:
Very new and original concept, may be the target audience should be well-cultured or "book-worms"!

Scientific:
Bipolar disorder is a psychiatric diagnosis that describes a category of mood disorders defined by the presence of one or more episodes of abnormally elevated mood clinically referred to as mania or, if milder, hypomania.

Leo Tolstoy: his masterpieces War and Peace and Anna Karenina stand, in their scope, breadth and vivid depiction of 19th-century Russian life, at the very peak of realist fiction.

Ref.:
http://en.wikipedia.org/wiki/Bipolar_disorder
http://en.wikipedia.org/wiki/Leo_Tolstoy

http://www.pfizer.com/home/

Olay's anti-wrinkles cream

Copy text:
Ctrl+Z

Artwork and concept:
It is a very simple and creative concept, no need to say anything more; provided that you are PC user expert in shortcuts, as when pressing Ctrl+Z this will undo and return your work step backward; as Olay cream will take your skin step backward and removes wrinkles.

Ref.: www.olay.com

American Schering Plough's Clarinase

Promotional Material:
Brochure Cover Page

Copy text:
Let's tell the story of the Real Power
Clarinase
KEEPS YOU GOING

Artwork & Concept:
Though it is a so old brochure, but still cartoon is a funny tool to attract doctors.
It's a comparison between people who do not use Calrinase and people after using Clarinase, who are feeling fresh and "airy" as Clarinase T. contains decongestant which is useful in case of nasal block or nasal congestion e.g. common cold.

Scientific:
Clarinase T. contains Loratadine as Claritine T. in addition to decongestant.

Ref.:
Product website: http://www.claritin.com/
Pharmaceutical Co. website: http://www.schering-plough.com/

Xanax

Copy text:
Xanax alpazolam, the well-known brand!
With anxiety, you also find depressive symptoms

Artwork & Concept:
It is a non-conventional concept, depends on color harmony and rhythm. I think anxiety is the red lines (hot color), depression is the blue lines (cold color).

Advertising agency:
http://corbettaccel.com/
Ref.:
http://www.pfizer.com/products/rx/rx_product_xanax.jsp

Meridia

Copy text:
All You Can Eat
MERIDIA

Concept & Artwork:
It is a very simple and very strong concept to present half-empty or half-full dish.

Advertising agency:
Corbett Accel

Scientific:
Meridia (sibutramine) affects chemicals in the body that are related to weight maintenance. Meridia is used as a short-term supplement to diet and exercise in the treatment of obesity. Meridia may also be used for purposes other than those listed in this medication guide. Ref. http://www.drugs.com/meridia.html

Alcon's Travatan

Copy Text:
Now Available NEW TRAVATAN Z
ZERO BAK . BAK is an abbreviation of benzalkonium chloride.

Artwork concept:
It may be conventional but the artwork itself is so cool, and the color harmony is so fantastic.

Advertising agency:
Corbett Accel

Scientific:
RAVATAN Z® Ophthalmic solution (travoprost ophthalmic solution 0.004%) is used to reduce elevated intraocular pressure (IOP) in patients with open-angle glaucoma or ocular hypertension who may be intolerant to other IOP lowering medications or for whom other medications do not sufficiently lower IOP. It is a new formulation that replaces benzalkonium chloride (BAK) with a preservative system that is gentle to the ocular surface.
Ref.: http://www.alcon.com/en/alcon-products/pharmaceutical.asp