Napp's BuTrans

Product Definition :
BuTrans patches contain the active ingredient buprenorphine, which is a type of medicine called an opioid analgesic (painkiller). It is a strong painkiller related to morphine.. It has been launched by Napp Pharmaceuticals.

Copy writing :
7 days relief from sever OA pain 24/7

Artwork & Concept:
Using the bending of the knee as figure "7" is a new idea, also modifying letter "T" to the shape of figure "7" in BuTrans brand name logo.

Reference (s): www.netdoctor.co.uk, www.countrydoctor.co.uk

Please contribute with your critique

Janssen Cilag's Tylenol

Copywriting:

Un soulegement des douleurs orthritiques qui n'exige pas un estomac de fer

google translation:

"When arthritic pain that does not require iron stomach"

Artwork & Concept:
It is very creative and unique artwork, it shows that Tylenol (paracetamol, same like Panadol) is friendly on the stomach, even in cases of arthritic pain.

Smith & Nephew's Durolane

Copywriting:
Introducing ONE simple injection
A flexible advantage for osteoarthritis of the knee & hip

simply flexible
Q-MED

Genzyme's Synvisc One

Copy writing:
Finally for OA knee pain
ONE gets it done
The only nonsystemic therapy delivering up to
6 months of pain relief with just 1 simple injection.

Artwork, design & concept:
Dramatization of knee power! though it minimise the target segments to athletic patients i.e. post-traumatic OA

Reference:
http://www.synviscone.com/HCP.aspx