Merk's Concor

A footer adv. on Merk Serono's Concor, the well-known anti-arrythmic anti-hypertensive.

Slogan:

The Heart's First-Choice

.

Gonal-F and fertility

Kids are eye-catching; esp. if they are cute like the baby in the adv.
Fallitropin alpha, the active constituent, has been abbreviated in the logo of the product name by "F" in the red circle and "alpha" as a shadow.