Novartis' Gas-X

Copywriting: It is expressive by itself !

Concept, artwork & design: it is so creative to use balloons instead of french fries! the mutual feelings of the patient before eating!

Reference: http://www.gas-x.com/about.shtml
Gas-X contains Simethicone which is the #1 doctor recommended ingredient to treat your gas, and it's available without a prescription. Gas-X comes in three convenient forms for you to take: softgel, chewable, and the revolutionary Thin Strips^® form. So you never have to worry, wherever you are.

Advertising Agency: Rivas Herrera/Y&R, Quito,Ecuador
Creative Directors: Marco Salvador, Carlos Mera
Art Director: Marco Salvador
Copywriter: Carlos Mera
Photographer: Marco Andino
Published: March 2009

Mylicon

Mylicon and gas is gone! this is the slogan, but in a so small font size.

Though the adv. is so simple and conventional, but the colors are calm and the product package is differentiated from this color harmony.

It is a good idea to add the text in circles as a symbol of gas bubles.

Another idea is the posture of the baby on his abdomen.