Copy Text:BREAKTHROUGH
Introducing anticoagulation with no injections or monitoring
Paradax
dabigatran etexilate
Transforming anticoagulation
Artwork & Concept:
Very new product with very new concept and artwork.
The c0lor harmony and fluidity is a smart idea.
It is a symbol of thrombus and how "Paradax" dilutes it, the fluidity appears through the body posture of skiing.
Scientific:
Paradax is a new era and breakthrough of anti-coagulants. It is very new worldwide, it is a competitor of the brand leader Plavix.
www.boehringer-ingelheim.com
Paradax
It is a very new drug 2009, how come you know the promotional material so fast ?!
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