Sources of drug information in 1974

This study was held in 1974, I think nowadays internet has been a main source of information!

Physicians Desk Reference The most often consulted source of drug information, used by an estimated 97% of all doctors an average of 7.5 times per week. It was used primarily as a source of information for drug action, dosage and formulation, and adverse reaction and interaction.

Package inserts were an important source of drug information. An estimated 83% of all doctors used this material an average of 2.2 time per week. The types of information sought from this source were dosage and formulation and adverse reactions and interactions.

Materials from sales representatives were used by an estimated 80% of GPs and pediatricians.

Journal advertisements were used by an estimated 50% of all physicians.

Direct mail ads were reportedly used by less than half of any specialty status.

Author: Moser, Robert H.

Title : The continuing search: FDA drug information survey Medium

Designator: Analytic survey Journal

Title : JAMA

Volume ID : 4040

Location in Work : 1336-1338

Notes: Most of this article deals with issues other than promotion.

Methodology note: The article does not state if the physicians were randomly selected or give any information about their characteristics; therefore the generalizability is unknown. There is a p