Pfizer 's Lipitor

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Lipitor: Hitting targets
New flexible first dose
Power you can trust
Efficacy, Experience, evidence
Lipitor has a leading edge clinical research program exploring new areas that it may extend beyond lipid control
Lipitor Atrovastatin calcium
Lipitor is an HMG-Co A reductase inhibitor (statin)

Artwork, Design & Concept:
It is not a new concept, compare BMS's Avapro which is more elegant.

Ref.: www.lipitor.com, www.pfizer.com

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