Zaditen

Generic name/category: Ketotifen fumarate, Antihistamine, ophthalmic solution

Indication(s)/use: allergic conjunctivitis, or the itchy red eyes caused by allergies

Zaditen defends eyes against allergy season.

Agency: Ward 6 Sydney, Australia
Creative Directors: Hugh Fitzhardinge and Grant Foster
Art Director: Martin Brow
Copywriter: Hamish Grieve
Photographer and Retoucher: Electric Art

Country/Market: Australia, Oceania

Target: Consumers (DTC)
Medium: Print ad
Size/duration double-page spread, poster
Publication/Aired: 2009