Dulcolax

Product definition: Dulcolax is a laxative to treat constipation.

Critique: It's a new idea, but may face some resistance from some "humans", lol

Advertising Agency: Saatchi&Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi, Sandro Esposti
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Art buyer: Rossana Coruzzi
Account Director: Valerie Alexandre
Photographer: Andrea Melcangi
Published: April 2009