The relation with the designer

The message a medical center wants to convey cannot be provocative. This does not happen with business design because, even though a provocative message may be risky, the facts show that many of the most successful ad campaigns have been the most controversial ones. However, it is unlikely that someone who is looking for medical care for him and his family is attracted by a contentious design. Someone who is looking for health care needs a trustful message, warmth, professionalism and professional background.

We will just try to show you some basic concepts that can make your work with the designer or designers' team more pleasant and effective. It is essential that you listen to what he suggests and that you do your best in order to communicate what you want in a clear way. This stage of your work, the moment you convey information, is very important. You will express ideas, concepts, abstract notions to the designer so that he can transform them into a material representation. That is the reason why you should be clear and to the point when talking to the designer.

Companies seek to create a corporate identity that communicates a message clients like and feel attracted to. From a commercial point of view, the more clients, the better. However, this does not happen in the case of private doctors and medical companies -and, also, there is a big difference between them. The design both a doctor and a medical company look for does not intend to attract clients, but patients or associates. In the case of private doctors, the number of patients must be small, as they cannot provide quality services to too many people. The same happens with medical companies, but in a different way.

Medicine is an independent profession and, many times, private doctors who work in their own practice look for a certain number of patients, so that they can earn the money they need still providing quality services. As regards companies, the number of patients or associates should also be limited in order to provide quality attention, but these companies try to increase the number in a progressive way -they do so as they develop bigger buildings, with a functional expansion and a medical staff increase. Thus, we give a positive answer to the commercial and advertising purposes question. But, are those purposes exclusively commercial and for advertising?

In this short section, we will give you four tips so that you achieve the design you want without any problem. When creating a design, one of the most important things is a good client-designer relationship. A fluent client-designer relationship will give great results to the design, whereas a negative relationship will ruin the job, no matter how qualified the designer is or how good the client's idea is.

1. Ideas are the client's responsibility. You should never ask the designer to decide what to do, what idea to communicate, what concept to develop. Designers just translate the client's ideas, concepts and goals into graphic signs.
2. Clients should be as clear as possible. When expressing your ideas, you should be very accurate. Ideas are abstract things, which only exist in the client's mind, and for the designer to do his job, he has to understand them perfectly. Otherwise, the design will not be the expected one, and this will not be due to the designer but to the fact that the client was not clear enough.
3. Designers should not reject the client's opinion. It is not desirable that the designer does not listen to the client just because he does not know about design. In most cases, clients do not know about design indeed, and that is the reason why they hire a designer. Arrogance should be avoided.
4. Designers should not wait for the client to solve and approve everything. Designers should have self-confidence and freedom to work without asking the client how to proceed, waiting for him to approve or reject his projects. A proper design work has to consider the client, but in the right proportions.

adopted from designformedicine