Alcon's Travatan

Copy Text:
Now Available NEW TRAVATAN Z
ZERO BAK . BAK is an abbreviation of benzalkonium chloride.

Artwork concept:
It may be conventional but the artwork itself is so cool, and the color harmony is so fantastic.

Advertising agency:
Corbett Accel

Scientific:
RAVATAN Z® Ophthalmic solution (travoprost ophthalmic solution 0.004%) is used to reduce elevated intraocular pressure (IOP) in patients with open-angle glaucoma or ocular hypertension who may be intolerant to other IOP lowering medications or for whom other medications do not sufficiently lower IOP. It is a new formulation that replaces benzalkonium chloride (BAK) with a preservative system that is gentle to the ocular surface.
Ref.: http://www.alcon.com/en/alcon-products/pharmaceutical.asp